If you wouldn’t want blood on your hands then why would you put it on your face?

If you wouldn’t want blood on your hands then why would you put it on your face?

Have you ever wondered what happens when your makeup or beauty products are made? How they’re tested out?

On the 2nd April 2017 Iya – Louisa’s team really started to make a stand. And after months of planning it is finally time to show you two things, beautiful cruelty free beauty and the harm Chemical testing beauty products can cause on innocent animals such as, bunnies, dogs, rats and occasionally monkeys.

I thought testing WAS banned?

In March 2013 the European Union (EU), Israel, and India have banned the sale of any cosmetics or cosmetics ingredients that have been tested on animals. These marketing bans mean that companies all around the world will have to abandon animal testing for cosmetics they want to sell in these huge markets. Unfortunately, there’s no ban on testing cosmetics or household products on animals in the U.S., so companies that make and sell their products in the U.S. can choose to conduct tests on animals and sell them in the UK.

Despite the remarkable progress that’s been made, ingredients used in cosmetics may still be tested on animals in the EU under REACH, the world’s largest chemical testing programme. Regardless of the clear mandate from the public and international governments on this issue, the European Commission (EC) and the Eur
opean Chemicals Agency (ECHA) are insisting on testing the chemicals used in cosmetics for which there’s a possibility of workforce exposure during manufacturing processes. This means that animals will, in fact, continue to suffer and die in tests for cosmetics ingredients.

So whats the plan?

We have put together a petition to ban products in the UK being sold in high street stores if they have been tested on animals or are not cruelty free because they have been chemically tested under the REACH programme. Sign it here!

But they need to test products!

In this day and age there is just no need for animal testing and for beauty products not to be cruelty free. Companies know the ingredients well now and you can still test in other ways when it comes to knew innovative ideas (Want to know how? You may be surprised! Click here). For example the brands we are using; Jeffree Star Cosmetics has created long lasting colour to suite all skin colours and is completely cruelty free! All of the beauty products you are going to see in the photos below are cruelty free from the lashes to the special FX.

I cant afford brands which aren’t tested! Cheap brands are always from China and tested on animals!

Although you can by cheap makeup from places like china so many great value brands are cruelty free! Revolution is a brand we have used a lot of in this shoot and you can pick up a lipstick from £1! There is literally no excuse, sorry not sorry.

Cruelty Free make up is make up that has not been tested on animals and the manufacturers the brand uses do not affiliate or get ingredients from places that are not cruelty-free!

We have used brands such as Bare Minerals, Revolution, Jeffree Star, Urban Decay, superdrug lash and NYX to create the looks below.

Here we have a few styles for everyone; casual day, evening, festival style? Here at Iya – Louisa’s we’ve got you boo. We promise that no living thing was harmed throughout the whole shoot, well maybe Alix’s feelings whilst she attempted to model… and Ciera’s coat is faux so you can breathe!



















































***Graphic Content*** We wanted to show you exactly how the “Lucky” animals end up. But of course we didn’t want to harm any animals so we’ve recreated the skin irritation, the irritation and the mouth irritation, the most common results of animal testing.















Is animal testing for beauty really worth it? If you don’t want blood on your hands join our campaign, sign our petition and pledge to be cruelty free.

Coming soon! Behind the scenes, how to create the looks at home and more ways you can help!



  1. Nathan
    17th April 2017 / 9:54 pm

    Brilliant pictures! The make up effects are excellent well done to everyone who was involved

    • iyalouisa
      19th April 2017 / 9:41 am

      Thank you! check out @robynanitrahowe!

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